Watchdog Media Founder and two-time Ernst & Young Entrepreneur of the Year nominee, Shane Gillispie, formed Watchdog Media in 1993 with the intent of avoiding the tediums of traditional marketing. Gillispie pushed his firm past the limits of print and into the adoption of cutting-edge technologies, enabling and empowering his clients to establish themselves as brand leaders in the forefront of the digital age. By 1996, Watchdog Media was recognized as one of the top-10 new media agencies in the Pacific Northwest by Media Inc Magazine.
Watchdog’s quick success was earned through gorilla-technique business modeling and technology development for several major early Internet properties. Watchdog built payroll giant Automated Data Processing’s (ADP) first public Website. Watchdog built the first online retail store for George Foreman's Lean-Mean-Fat-Reducing-Grilling-Machine. Watchdog was behind the promotion for both the first car given away and the first care sold over the Internet. The list goes on and on.
In 2001, Watchdog Media was absorbed by one of the companies it helped to build, online continuing professional education company, SmartPros Ltd. Gillispie became an executive with SmartPros, helping to take them public in 2004. Gillispie oversaw all corporate branding, intellectual property and digital publishing, including the marketing and product integration for over a dozen SmartPros acquisitions. After a 15-year career with SmartPros, Gillispie left SmartPros to revive and re-invent the Watchdog Media name.
Today, Watchdog manages a network of best-of-breed designers (digital, print and video) and technology development partners to get the job done beyond your expectations, quickly and cost-effectively. If you are looking for a media agency that understands tradition, but has a proven track-record of pushing beyond it…then we are the right agency for you.